A marketing paper is worth its weight in gold if it informs readers about how the latest technology was used to market products or how an innovative marketing technique was introduced by a company to get out of the red. Innovation has always been appreciated, as people are curious about something new. It invariably brings about the desired positive result. Similarly, technology has found its way into all walks of life. Marketing has flourished and become easier due to advances in technology. A business paper should therefore incorporate all elements of good marketing techniques.

The greatest contributor to marketing has been the advent of e-commerce or business through the electronic media. Businesses interact and complete transactions over the internet through online B2B (Business-To-Business) marketing. B2B has become an integral part of a business strategy. Financial and commercial activities are completed and typical applications include e-procurement and e-marketplace. The aim is to reduce the time required to distribute goods and simplify logistics by establishing a trusted platform where buyers and sellers can complete business deals by clicking a few buttons. Technology has enabled businesses to come face to face with each other through video conferencing to establish long-term trust. Your marketing paper should elaborate on such innovation.

Companies have found innovative ways to get through directly to customers through the medium of television and the internet. B2C (Business-To-Customer) has come to stay and middlemen have been left out reducing cost of distribution, which in turn has brought down retail prices benefiting consumers. For example, a retailer can now use innovative and interesting ads on television and over the internet to sell fitness equipment directly to a customer. Electronic payment processors complete transactions almost immediately and goods are delivered to the doorstep of customers.

Small businesses and entrepreneurs use copywriting techniques and search engine optimization to get through to a vast and hungry crowd waiting for someone to give them what they want. Innovation has seen millionaires being made on the internet. Flexibility of pricing which is sensitive to market demand and a good reputation can greatly enhance marketing efforts of an offline business converting into an online business. A marketing assignment would follow the transition in real time

The stage is set for further technological advances with the i-phone or internet phone which can incorporate video, audio and text into one small device that fits in the palm of our hand. Businessmen can now enjoy a holiday in Hawaii while bagging a million-dollar deal over a laptop on the beach. Marketing has broken all barriers of distance and medium of communication. New marketers are willing and learning to adapt to new technologies and are always looking for innovative marketing solutions.

While write my paper mla format, you need to highlight conventional marketing techniques combined with the latest technology and innovative solutions. A great deal of research would be needed to arrive at the right balance, but it would truly worthwhile to do so. You would be learning how to adapt as well as offer useful information to readers. Future marketers would find writing a paper a useful platform to hone their marketing skills, as most techniques could be implemented in real time to test for their success. It would be to your advantage if you took interest in writing useful and innovative papers.

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